Support for Magento 1 will expire in summer 2020. More and more companies that still operate a Magento 1 online shop are therefore thinking about migrating to Magento 2. We'll give you Magento Servicies at RLTSquare and some useful migration tips on how to get the most out of this step.
Tip 1: Know your target group and their needs
The most important goal, as with all products and services, is that you meet your customer expectations and satisfy your customers. This also applies to the update from Magento 1 to Magento 2. Your new online shop — based on Magento 2 — should not be a 1: 1 copy of the Magento 1 shop. Instead, put the customer and their needs at the center of your re-platforming process!
You should therefore start with customer surveys and interviews before starting any planning. Your customers will tell you what they are missing from your e-commerce platform or which features are actually not used at all. You can then use this feedback and the expectations to define optimization measures and goaand
Tip 2: analysis, analysis, analysis
Your Magento 1 system already tells you a lot about what you should consider for Magento 2. You should therefore analyze your current shop in order to identify weak points — and to fix them with re-platforming. Here you can access various data:
Reports from Magento 1: Take a look at the usage of the shop. How many customers are active or last logged in, which products are bought the most, or what are the most frequent search terms.
Web controlling tools: Use a web controlling tool such as Google Analytics or Omniture (Adobe Analytics) to analyze the click paths, exit pages, frequently used browsers, search terms that customers use to access your shop, and more.
Server Monitoring: Evaluate whether the system has current peak loads and how it can handle them.
Tip 3: The USP of your Magento 2 project
The consideration of the target group needs (tip 1) and the data analysis (tip 2) results in many requirements for your Magento 2 shop. In order to prioritize these, you should, on the one hand, consider the business value of the individual features and on the other hand also the cost-of-delay — ie which feature costs the most if it appears on the market later than needed or is left out entirely.
Our tip: Out of the many requirements, you should identify one or two real key features that make up the USP of your Magento 2 project.
Therefore, you should deal with the following questions:
Which feature sets you apart from the competition and fulfills customer needs at the same time?
What have you always wanted to implement in Magento 1, but which was not feasible due to the technical requirements?
Which feature do your customers miss the most?
The USP features provide you with good arguments for placing the re-platforming project internally with the management and against critical voices.
Tip 4: timing is everything
The migration from Magento 1 to Magento 2 is not a simple Magento update — simpler example a security update — but requires a complete re-platforming. For this reason, you should plan enough time.
For the platforming, including the analysis, planning, and testing phase, you should generally allow more than 6 months. Also, define a go-to-market and go-live strategy to make the transition as easy as possible for your customers.
Tip 5: start with a proof-of-concept
Before you look at the whole system with all its features, we recommend that you develop prototypes of the most important interfaces — for example to your ERP system — and the most business-critical or most complex features in a POC phase. Therefore proof of concept (POC) of the most important interfaces and features is necessary.
This procedure enables you and the service providers involved to verify the implementation ideas at an early stage. You can also assess the necessary adjustments and identify the risks in the project right from the start so that you can react immediately.
On the basis of the POC, you can switch to an agile project approach in the re-platforming process in order to progress more successfully and efficiently in short iterations.
Tip 6: Rely on the right team and a service provider with know-how
Even with all the planning and preparation, without a trained, internal project team and a capable service provider as a strong partner, it doesn't work.
Therefore, the followingdoesn't: Involve all stakeholders involved from marketing, through sales, to accounting and the logistics department in your re-platforming project. Thanks to the agile project approach, you can add the people who are needed to each sprint and incorporate the requirements.
You should also integrate the internal departments into your test process. The proof-of-concept, the first design prototypes, and every phase of the shop can be accompanied by your colleagues. In this way, you will discover optimizations at an early stage and also achieve a high level of acceptance of the new shop throughout the company.
When it comes to implementation, you should generally rely on a partner or service provider who has the experience and know-how in Magento 2 projects. It is important that you do not start platforming with an agency that has never worked in Magento 2. In this way, precisely planned factors such as budget and time frame can get out of hand very quickly, up to and including a complete abandonment of the project.
Tip 7: Migrate the most important data
As part of the update from Magento 1 to 2, some data must be transferred. Therefore, work out a data migration concept together with your team and the service providers. Above all, think about the following data:
Customer accounts and customer data such as addresses or orders
Product data and downloads
Indexed pages on Google & Co. should either be accessible under the same URL or redirected to the new URLs via URL Rewrites
Valid discount codes and gift cards
Also, think of your sdiscountta such as download files or virtual products that must still be accessible to users
Just before the Magento 2 shop goes live, make a final delta comparison of the data so that a perfect customer experience in your new shop is guaranteed.