What is the target: how to define it in 4 easy steps

VICENTE RAMÍREZDECEMBER 5, 2019
Today from M4C, we explain in detail the secrets to define your target or target audience as quickly as possible. In addition to explaining what the target is and how to define it, we will offer you the list of tools that can help us get the information we need about our clients.
And it is that, we could say that the target is a concept as old or older than that of marketing. Basically there would be no business without a target, so it has always been important to be clear to which audience we are going to target our product or service. The only difference from the past (unique but fundamental) is the number of tools that we can use to obtain the most relevant and interesting information from our clients, and in this way devise the best strategy for each group of clients within our target.
What is the target
Many times, in the world of marketing, we talk about potential customers, niche, target audience, target … etc. Normally, people who use these terms, know what they mean and are clear about their concepts, but for the rest that may confuse them, here is a simple explanation.
We could make the target similar to our target audience and potential audience, either from an eCommerce (customers) or from a marketing campaign (audience). In this way, when we talk about what the target is, we are referring to that group of people who, due to their qualities and characteristics, have a high potential, or there is a high probability that they may become a consumer of our product in the future. or service.
It is therefore the group of people to whom all marketing efforts must be focused to attract them to our brand. In other words, it is everyone who may be interested in what we sell.
Therefore, it is essential to be clear to which audience or type of clients we want to deliver our product. For example, we could say that Meetic, a web platform for singles, would focus all its marketing strategies on reaching that target audience and therefore would not unite efforts to reach married people or couples. Being clear about what the target is is essential for the success of any company qnnit.
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What is the target: how to define it in 4 easy steps
By following these steps, we will be able to get to know the public in depth, to whom we will dedicate all our efforts to attract them to our brand or, loyalty them if they are already current customers. Without a doubt, the more information we have about our public, the better definition we will make of them, so that decision-making will become an easier routine to carry.
Let's start.
1- Define the demographic profile of your client
In the first place, the data that is always easier to obtain from the client we are going to target, are those related to the demographic environment. In this way, we must ask ourselves about the variable Sex, male or female? Maybe both.
Another very relevant demographic variable is age, since it is not the same to target adolescents as it is for people over 65 years of age, since tastes change as well as the way and channels through which we reach each of them. The variable place is of utmost importance because it will allow us to greatly reduce the range in which we are going to focus.
In other words, perhaps our product or service is intended only for Spaniards or people residing in Spain or perhaps we are only going to market locally. Although it is important, today, and thanks to eCommerce, although we do not have a physical store in any part of the world, we can actually sell there, so this variable would be subject to the simple question of Do we want to have eCommerce or not?
2- Define the sociocultural profile of your client
Equally important are the variables related to the sociocultural environment such as the economic level of our clients, the educational level, the languages they speak, their customs or values. As an example, imagine that a company that is dedicated to making veils for Muslim women, advertise these veils in an advertising campaign where a woman in a swimsuit appears next to the veil. In this case, the definition of their customs and values would have been failed, so this campaign would fail.
3- Define the digital profile of your client
Today this definition is as important as the previous ones. And, it is essential to know the user profile of our client, that is, what social networks do you use? Are you active in these media? What is your browsing frequency? By what keywords do you search for the product or service that we offer? Solving these questions is very important especially when it comes to conducting online advertising campaigns or simply to improve our SEO positioning with respect to what the client is looking for.
4- Other key questions to define what is the target of your company
Not all companies carry out more filters to define their objective or target customers, but we really recommend going further and getting to know your target better. Other key questions you could ask yourself are: Where do your visits to the web come from? From a direct search or a banner? From where do they access your website? Home, office or public places? And finally and with respect to the competition, what other places do your customers visit?
Congratulations, you already know your target! When we have answered all these questions we will be ready to take the second step: Try to reach them in the most effective way possible.
Tools to define what is the target in your company
Precisely the digital factor is the most relevant when it comes to obtaining information. Is, thanks to tools like Twitter Analytics, Facebook Analytics, Google Trends, Google Analytics… etc. We can obtain many of the answers to the questions formulated in previous sections such as age, likes, interests, residence, sex, frequency of navigation… etc.
All this and much more is possible nowadays to know it with a single click, we just have to have accounts on these social media. Finally, some marketing automation tools such as Salesforce or Hubspot could help you find answers in the hard, but simple process of defining what your company's target is.

Dead Island cheats for PS3

Cheat Index
Duplicate objects and easy money
Trophies
Video guide
ADD TO MY TRICKS
DUPLICATE OBJECTS AND EASY MONEY
There is a way to duplicate items, which sold will be a way to easily get money.
Equip the weapon you want to duplicate in the inventory wheel. Now equip the weapon and keep the left trigger pressed. Launch it and as soon as it launches, hold Y (Xbox 360) or triangle (PS3). You will have released the weapon and you will have a copy.
ADD TO MY TRICKS
VIDEO GUIDE
ADD TO MY TRICKS
TROPHIES
Platinum
Everyone is gone
Get all the other trophies.
Gold
Extraordinary Collection
Plunder 5 extraordinary weapons.
Silver
School of Life
Reach level 50.
Busy, Busy, Busy
Complete 75 missions cumulatively.
Four Horsemen
Complete Act I with 4 different characters.
Banoi's Atonement
Complete Act IV.
Steampunk
Create weapons to compete with the gods of fire or thunder.
A little tourist city
Complete act II.
Hit the controls
Kill 150 enemies using the analog combat controls.
From top to bottom
Explore the entire island.
I want one of those.
Customize 25 weapons.
King of the jungle
Complete Act III.
Hell in Paradise
Complete Act I.
Other tricks of the Resident Evil saga
codes for pet ranch simulator
risk of rain 2 console commands
qnnit
crushed ice maker
Bronze
Granada goes!
Kill an infected with a grenade.
A Little Bit of Everything
Kill a zombie with 10 different melee weapons.
Ten Heads Are Better
Than Kill 10 zombies in a row with headshots.
A very special day
Kill 250 zombies with modified weapons.
How many days exactly?
Play Dead Island at least 28 days after playing it for the first time.
Clean
Slam Kill 250 zombies with blunt melee weapons.
The Tricks of the Trade
Reach level 10.
Good
student.Reach level 25.
Humanitarian
Kill 50 human enemies.
First!
Kill a suicide with a grenade.
Knock knock
Open a closed door at the first knock.
Slash and Slash
Kill 250 zombies with sharp melee weapons.
I have to find them all.
Find 60 of the collectibles.
One is enough for me.
Kill 5 infected followed by a single blow.
Almost Almost
Find 120 of the collectibles.
Everyone Lies
Use a large medicine cabinet to heal an injury of 5% or less.
God of Thunder
Use a hammer to kill 15 zombies without taking damage.
Weapons don't kill, they help
Kill 250 zombies with firearms.
Salvador
Save 5 people harassed by zombies.
Health!
Heal yourself 100 times with a medicine cabinet.
Need help?
Join another player's game.
Don't even think about
killing a rammer with the ramming ability.
Warranty is void if used
Create a custom weapon.
Ah! Spoiled meat!
Kill a butcher with an ax.
How Much Hate
Kill 100 enemies with Fury attacks.
Host Cast
Kill 25 zombies with bare fists.
Gift of People
Play with 10 different partners in cooperative mode for at least 15 minutes with each one.
It is a wound of nothing!
Mutilate 100 members.

Ménage à trois
Complete 5 missions with 3 companions in cooperative mode.
Karma geddon
Kill 50 zombies with a vehicle.
Originality
Play in a cooperative team of 4 different playable characters.
Cardio
covers a distance of 20 kilometers on foot.
Together Forever
Complete 5 missions in a single cooperative match with the same partners.
By road Travel
a total distance of 10 kilometers in a vehicle.
Stable Relationship
Complete 25 missions while playing with at least one partner in co-op mode.
Body
Fire Set 10 zombies on fire at once.

DiDi arrives in Puebla and shares its 3 functions to travel safely

Watch out Uber! The DiDi mobile transport platform continues with a firm pace its expansion throughout the national territory, and has announced that from next February 26 DiDi arrives in Puebla offering discounts to all passengers in this city during its first months of operation, in addition to many free travel.
DiDi arrives in Puebla to compete against Uber
Now that DiDi arrives in Puebla, new users who download and register on their mobile app will be able to access a 30% discount on all their trips. «The city of Puebla has proven to be a very important urban center, where mobility is key for the different productive sectors, including industry and tourism. Therefore, Puebla is an ideal place to show the benefits that DiDi can bring to the community, ” said Andrés Valencia, Operations Leader for DiDi's southern region.
However, the transport app does not only want to gain users in this important city. DiDi arrives in Puebla offering higher profits for its drivers. “For driving partners, DiDi's proposal offers higher earnings through the most competitive service rate in the market, and guaranteed earnings programs of up to 15,000 pesos per week, as we believe that our partners deserve fair earnings. We will offer passengers affordable rates and a high quality safe service, » Valencia added in a statement.
In Puebla, DiDi will offer discounts to its users and better earnings for its drivers
According to DiDi, these actions will create competition that will create a fairer market for everyone: passengers who take advantage of a more accessible and convenient service, as well as driving partners who will obtain a higher percentage of profits generated from their trips.
DiDi's 3 safety features
Transport apps have seen their credibility and trust have been eroded due to some security flaws that have occurred in recent months and DiDi does not want this to happen with its platform. That is why, thinking of improving the experience of its users and in order to increase security on their trips, it also presented 3 functions with which it hopes to gain confidence and provide greater tranquility to its passengers in Mexico. These functions are:
You may watch videos, photographs, layout plans, and the exact location on map of all high-end societies like Blue world city, capital smart city islamabad and sonic ice maker on the website of Skymarketing

1. 24/7 support and attention
DiDi ensures that through its security center, a team of specialists is always ready to attend to the user with any questions or requests for information at any time through the telephone number 01 800 988 8888.
2. Share your trip
All DiDi users in Mexico can share their trip information with up to 5 trusted people from the same app. In this way, friends or family will receive the information of the vehicle in which the passenger is traveling, in addition to their location in real time, simply by accessing the link that will reach their mobile devices.
Chinese mobility company DiDi will enter Mérida
3. Security button
If at any time during your journey you require assistance, you can press the security button. When doing so, the trip itinerary will be automatically sent to trusted contacts indicating that you are in an emergency situation. In addition, users can contact 911 or the DiDi Ration Center hotline, in order to coordinate with a specialized security team.
In addition, the Chinese mobility company informs that when you are in an emergency situation, you must report it immediately to receive the necessary assistance and support, in order to give adequate follow-up both with DiDi and with the corresponding authorities.

read more: crushed ice maker

Remodeling your kitchen with a budget of 5 or 10 thousand pesos

Give your kitchen a second look and increase the value of your home by making renovations that don't put your portfolio at risk. We give you 5 ideas.
We share 5 tips to remodel your kitchen at faisal hills taxila and give it new energy with small adjustments that will have a great impact on the image of your home. You can choose to make all the suggested changes or only the ones that convince you the most.
1. Enhance the space with white paint
White in the kitchen will always give an aspect of hygiene and spaciousness to that space. It is a color that combines with everything, regardless of the material of your furniture or appliances.
We suggest you choose a paint that helps you cover the space at park view villas with one hand. Depending on the size of the surface, you could use a four-liter pot. In the market there are ecological paints, with antibacterial properties and that prevent the formation of mold or the accumulation of dust on your walls. There are options from 319 pesos to 609 pesos in a four-liter presentation.
2. White LED lighting
The best light for the kitchen space at ichs town islamabad will always be white light, since it gives a more spacious and aseptic appearance. It is very practical because it allows youo see even the last corner of your furniture, both for cleaning and for objects that fall off while you cook. In addition, the LED light has an energy saving technology that considerably reduces light consumption. There are lights with a power of 75 W but with a real consumption of only 15 W.
With LED light you can reduce the electrical consumption of your home up to 90% compared to incandescent bulbs and 40% with fluorescent bulbs. LED bulbs have a life span of 10 to 15 years; and its cost depends on the use you give it. For example, there are LED bulbs for wall lamps, pendant lamps, ceiling lights, etc. Its price ranges from 52.5 pesos in individual spotlights, to 3,555 pesos LED lamps that will make your kitchen look very modern.
3. Shelves
Eliminate kitchen furniture that is already too old. It may be time to replace them with shelves that allow you to keep storing your cooking materials or install your microwave or coffee maker. There are plastic or chrome metal options that are very strong and easy to clean. Its price ranges between 355 and 1,299 pesos.
4. Taps to enhance the look of your sink
Did you know that park view city City has one of the highest water consumption in the world? This is 312 liters per inhabitant per day, according to UNAM data. Most are used in the garden, bathroom and kitchen.
Replacing your kitchen faucet with a new one will not only refresh the look of your sink and your entire kitchen, it will also help you care for this valuable liquid. Try to find long-necked taps to make cleaning your junk easier.
There are options that are anti-fingerprint, made of chrome with a polished finish, resistant, easy to install and maintain. They even have reinforced mechanisms that prevent water runoff when not needed. You will find options from 1,500 pesos.
5. Kitchen accessories
Other elements that enhance the look of your kitchen are the towel rails, shelves and accessories for hanging kitchen utensils such as spoons, ladles, knives, tongs, etc. Take the test and you will see how the details will make a difference at. You can establish a budget of two thousand pesos to renew these accessories, the difference will be noticeable.