US eCommerce grew 44.5% year-on-year in Q2, the highest record in its history

After China, eCommerce in the United States is ranked second among world powers, only surpassed by China: a technological leader that is the cradle of great online giants such as Amazon or eBay.
And of course, this is one of the most attractive markets for anyone who has an online store despite the immense competition, since there are countless opportunities in eCommerce in the United States, an opportunity that continues to grow according to the latest figures provided by the US Census Bureau Department of Commerce.
The eCommerce of the United States breaks all its records
In 2019, eCommerce in the United States generated income of 323,435 million euros. This year, as lockdown progressed in this country, its growth rate has accelerated.
D uring the past 10 years, e-commerce in the US has grown at an average rate of 15% year-on-year. The forecast before the lockdown was that this rate would slow down, falling to 9.3% year-on-year. However, according to figures provided by the US Department of Commerce, eCommerce in the United States grew by 44.5% only during the second quarter of 2020, the fastest evolution it has had in the last two decades.
This represents a total of online sales of 176.6 billion euros, and to put this figure in context, it is enough to see that for the first quarter of this 2020 the total sales by eCommerce in the US was 134,000 million euros.
Image: Marketplace Pulse
With this growth, the participation of electronic commerce in US retail rose to 16.1%, a big change if we take into account that in the same period the previous year it was 10.8%. If the sale of cars, bars and restaurants is excluded from this percentage, the penetration of eCommerce in the United States this quarter was more than 22%.
Percentage of total eCommerce sales in the US — Image: Marketplace Pulse
The growth of the online channel was not enough to offset the losses from the closure of physical stores
Of course, it must be taken into account that part of this growth was due to the unexpected increase in online sales due to confinement. However, another factor was the decrease in general retail spending, which contracted 3.6% during the second quarter of this year. That is why growth in eCommerce is expected to continue as the pandemic continues to accelerate the shift in consumer preference toward the digital channel.
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Thousands of Americans continue to stay at home, and it is no wonder that many of them choose to shop online. However, even when physical stores reopen and recover, the share of the United States eCommerce in retail is expected to continue its increase by more than one percentage point year-on-year until 2024 according to the projections that eMarketer had carried out last May, before these latest data were known. Based on these calculations, e-commerce sales in the US are estimated to exceed $ 1 billion (about € 840 million) by then.
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Regarding the participation of large retail eCommerce in the United States, Amazon has long been a leader in internet sales. Last year, its dominance of online commerce led the company to account for 38.7% of online sales in the US, and although this figure has not been updated, it is likely that the logistics problems it has faced have done so. lose part of its market share compared to its rivals since for the first time its sales grew below the eCommerce average in that country.
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  • excelrtuhin
  • 05 декабря 2020, 08:35

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